Phytec currently produces 2 kinds of Development Kits for Philips' XA family:

• the Rapid Development Kit for the XA-Cx family (using an XA-C3 with an external bus)
• the Rapid Development Kit for the XA-Gx family (using an XA-G49 with internal flash)

With both kits it is possible to use Raisonance tools to produce an hex file for an application and then download it in the memory of the board and execute it as explained in Phytec's Getting Started Manual (take care however of the specific reset sequence needed in some cases).
With the XA-Cx Kit it is also possible to link Raisonance ROM monitor to your application and then control the board running the monitor+application via RIDE, thus providing basic debugging functionality (breakpoints, register view, memory dump and more).
With the XA-Gx Kit however it is tricky to use the ROM monitor because the code is loaded by default in the internal flash and this would require a different kind of ROM monitor (to execute from non-writeable memory). However, it is possible, with a simple modification to the HW, to force the chip to use external memory and therefore to use the monitor.